Marketing Template Message API

Overview

Marketing templates on WhatsApp are designed to send promotional messages, share information about products or services, or communicate business-related updates. These templates are pre-approved by WhatsApp and must comply with the platform’s policies to ensure they provide value to users without being spammy or intrusive. Below is the detailed documentation on marketing templates, their structure, and best practices.

Key Characteristics of Marketing Templates

1. Purpose:
   • To promote products, services, or offers.
   • To share informational updates about the business.
   • To engage users with campaigns, announcements, or events.
2. Use Cases:
   • Sending special offers or discounts.
   • Announcing a new product or service.
   • Inviting users to events or webinars.
   • Sharing business updates, such as holiday hours or relocations.
3. Compliance:
   • Must adhere to WhatsApp’s Business Policy.
   • Requires explicit user opt-in for promotional content.

Components of a Marketing Template

Marketing templates can consist of the following elements:

1. Header (Optional)

• Type: Text, Image, Video, or Document.
• Purpose: To grab attention with a visually appealing or textual header.
• Example: Including a product image or a “Special Offer” banner.

2. Body (Required)

• Type: Text.
• Purpose: Contains the primary message content, such as promotional text or product details.
• Example:
  • “Get 20% off on your next purchase! Use code SAVE20. Offer valid till Jan 31, 2025.”
  • “Introducing our latest collection! Check it out now and enjoy exclusive discounts.”

3. Footer (Optional)

• Type: Text.
• Purpose: Provides additional context, disclaimers, or contact information.
• Example: “Terms and conditions apply. Visit our website for more details.”

4. Buttons (Optional)

• Types: Quick Reply , URL ,Phone Number and Copy Code
• Purpose: To encourage user interaction and provide actionable options.
  • Quick Reply: Predefined responses (e.g., “I’m interested”).
  • URL: Redirects to a webpage (e.g., “Shop Now”).
  • Phone: Contact number or Company Phone number (e.f., +919xxxxxxxxx).
  • Copy Code : Use the code for any offers (e,g.,”12345axw”).