Utility Template Message API

Overview

Utility templates on WhatsApp are specifically designed to provide functional and transactional support for existing orders or accounts. These templates are pre-approved by WhatsApp to ensure they meet compliance guidelines and are not used for promotional or marketing purposes. Below is the documentation detailing their usage, structure, and limitations.

Key Characteristics of Utility Templates

1. Purpose:
   • To provide updates related to a customer’s existing order or account.
   • Includes transactional messages such as:
     • Order confirmations.
     • Shipping updates.
     • Account notifications (e.g., password reset).
2. Restrictions:
   • Cannot be used for marketing or promotional purposes.
   • Only supports transactional and service-related use cases.
3. Compliance:
   • Must comply with WhatsApp’s Business Policy.
   • Requires prior approval in WhatsApp Business Manager.

Components of a Utility Template

Utility templates can consist of the following dynamic and static elements:

1. Header (Optional)

• Type: Text, Image, Video, or Document.
• Purpose: To highlight the primary content of the message.
• Example: Including an order invoice or a delivery tracking image.

2. Body (Required)

• Type: Text.
• Purpose: Contains the main content of the message.
• Example:
  • “Your order #12345 has been shipped. Track your delivery here: [tracking link].”
  • “Your account password was successfully changed.”

3. Footer (Optional)

• Type: Text.
• Purpose: Adds additional context, disclaimers, or legal information.
• Example: “For assistance, reply HELP or contact our support.”

4. Buttons (Optional)

• Types: Quick Reply ,URL and Phone Number.
• Purpose: To enhance interactivity by providing actionable options.
  • Quick Reply: For user responses (e.g., “Need Assistance”).
  • URL: Redirect to a webpage (e.g., “Track Your Order”).
  • Phone: Contact number or Company Phone number (e.f., +919xxxxxxxxx).